CASE STUDY

Link-Building Results Worth Dressing Up For: Generation Tux + Solurein

We fitted Generation Tux for a tailored link-building strategy that delivered measurable results.

Generation Tux is a modern online formalwear rental company that makes dressing up for life’s biggest moments easy, stylish and affordable. Founded by George Zimmer, former CEO of Men’s Wearhouse, the company combines over 40 years of industry experience with unmatched convenience. Generation Tux offers a fully online experience — from free swatches and home try-ons to doorstep delivery — ensuring a perfect fit without ever stepping foot in a store.

THE CHALLENGE

A Lack of Organic Traffic for a Highly Commercial Page

Generation Tux’s services are tailored for grooms and groomsmen who want well-fitting suits for their big day without all the hassle of brick-and-mortar shopping — tape measures, endless appointments, high price points, etc.

When they realized their highly commercial page, Wedding Suits & Tuxedos, wasn’t getting any traffic, Generation Tux enlisted Solurein’s help to put the page on wedding-goers’ maps.

THE SOLUTION

Link building

As part of a larger link-building effort to secure 14 links per month over six months for various pages, Solurein paid special attention to Wedding Suits & Tuxedos. At the end of the campaign, we secured 84 links total, 20 of them for the commercial wedding-focused page.

As a result, we’ve seen the page’s referring domains rise from zero to 25, which boosted Generation Tux’s Domain Rating from 64 to 67 and generated steady organic traffic at an increase of 1,400%. Page authority also increased considerably from 26 to 32.

THE OUTCOME

Dressing SERPs With More Generation Tux

+25

Referring domains for the target page.

2+

Domain Rating.

1,400%

increase in organic traffic.

Following this success, our goal is to tighten the strategy and narrow down our target pages to drive more substantial growth for each chosen page.

Generation Tux didn’t wait after realizing the potential of a stagnant commercial page, enabling Solurein to begin building a strategy that extracted value. What can we build for you?